According to the FT, these investments reflect an increasing demand for the FT’s incisive global news and analysis in the region, as well as Latin America’s growing influence in the global economy.
The digitally printed newspaper will be available for subscribers and retail vendors in São Paulo, Rio de Janeiro and Brasilia starting 3 October 2012. Copies are printed with HP high-speed inkjet web press technology at BMK in São Paulo and will be sponsored by BNY Mellon at launch.
The Latin America homepage for FT.com and the new FT Latin America web app will offer the same features as other global editions, while content most relevant to the FT’s growing digital audience in the region will receive more prominent placement. Both interfaces will be available to all global desktop and iPhone users through the settings menu on FT.com and app.ft.com.
John Ridding (pictured), CEO of the Financial Times, commented: “This next step in our global expansion reinforces the FT’s commitment to offering our award-winning journalism on any platform our international audience chooses. The launch of the new print site underscores our belief in a healthy future for print and the Latin America homepage and mobile app reflect growing demand from both readers and advertisers on all channels. The FT’s growing audience and product offerings in the region also affirm Latin America’s emergence as a major centre for global business and finance.”
The print site’s inauguration will be marked at BM&FBOVESPA today, with remarks by Edemir Pinto, CEO, BM&FBOVESPA, and John Ridding, who will also ring the opening bell. A panel discussion on “Brazil As A Rising Global Capital Markets Powerhouse” will follow, with participation from Martin Dickson, US Managing Editor, Financial Times, André Esteves, CEO, BTG Pactual and Jean-Marc Etlin, CEO, Itau BBA Investment Bank. Joseph Leahy, Brazil Bureau Chief, Financial Times, will moderate.
