The annual appeal runs from November to January and involves FT coverage of the chosen charity’s work to raise money and increase awareness. Articles include features in the FT newspaper, magazine and online, plus images and interactive slideshows on FT.com. Charities are selected by staff vote, and FT readers and corporate partners are encouraged to donate. FT appeals have raised over £12 million in the past six years for The Global Fund for Children, Sightsavers, Action Against Hunger, Wateraid, Camfed and Room to Read.
Lionel Barber (pictured), editor of the FT, said “The FT is delighted to be working with World Child Cancer for this year’s appeal. We look forward to visiting the countries where they operate, meeting some of the children they have treated and bringing their work to life for FT readers through extensive editorial coverage. The value and efficacy of our seasonal appeals reflect the generosity of our readers and the great causes of the charity organisations we work with.”
Gordon Morrison, chairman of World Child Cancer, said “World Child Cancer is honoured to be chosen as the FT seasonal appeal partner. Every year, 100,000 children across the developing world die from cancers that can be easily and affordably cured. The scale of impact that working with the FT can bring will help us raise awareness of the inequality of child cancer treatment and care globally, and leverage the vital funds needed to address this imbalance.”
