Launched on 4 May, the new digital edition will bring tablet readers the same great magazine, with its mix of eye-opening interviews, laugh-out-loud humour and back-of-the-net quality but in a completely redesigned format exclusively for iPad, says Haymarket.
Making the most of the digital platform, the iPad edition will incorporate video content, meaning readers will be able to view clips and listen to players talk about the beautiful game in their own words.
FourFourTwo Editor David Hall said: “We’re extremely proud of FourFourTwo on iPad. Our biggest challenge when creating the digital edition was to retain the vibe, humour and fun of the print edition. We think we’ve achieved that while playing to the strengths of the platform.”
“We’ve added a few bells and whistles, but we know from past experience that FourFourTwo is a magazine to be read, not flicked through. The reading experience, particularly of our long form features, was paramount. We’re very happy with what we’re releasing here.”
And the football fans seem to agree, with the digital issue receiving over 1000 downloads on the weekend of its launch.
The expansion onto iPad has been driven by the title’s potential in the international market. Now everyone everywhere will be able to read the latest issue of FourFourTwo at the same time as people picking up their copy at UK newsstands, says Haymarket.
Alongside FourFourTwo’s marketing push on FourFourTwo.com, Twitter, and through targeted iPad user advertising, the new digital edition will be one of iTunes’ featured products as of next week, with Apple also promoting it via their social channels.
Existing subscribers to FourFourTwo’s print edition will be able to download the iPad issue for free.
Though currently only available on iPad, FourFourTwo plans to roll out the digital edition to iPhones and Android devices in the future.
