The collection has been developed for busy executives who spend their day navigating through a stream of business meetings, journeys and gadgets. The exclusive series includes a weekend bag, a laptop case, an iPad case and a travel wallet.
A print campaign has been created by advertising agency adam&eveDDB to launch the new collection. The photography sees the new collection suspended among genuine F1 car parts to bring to life the rich heritage of the brand.
Catherine Jacklin, director of brand & B2B marketing at the FT said, “Dom Reilly’s collection for the Financial Times has the perfect balance of style and utility. A combination of ergonomic design and Formula One production standards will ensure we can offer the best quality products to our global business audience.”
The signature range is available online at Dom Reilly.
