Users of the new service will be able to set up a clippings list, to save articles for future reference, and share their lists with friends and colleagues. Premium FT subscribers will also be able to save non-FT content.
The new service comes as FT.com reports that since the launch of their access model launched in October 2007, the site has exceeded 1.4 million registered users, up from 1 million in January. The site has had 117,200 subscribers for H1 2009, a growth of 18% over H1 2008. The increase in registrants also enables increased targeting and more effective and higher margin advertising sales.
FT.com are also taking the digital integration of the newsroom to the next level with increased use of video. FT.com has seen monthly downloads reach 1 million and over 170 videos being produced every month. The recently released FT iPhone App has also seen strong take up. The App has seen 48,000 users, 189,000 sessions and an average session length of over 10 minutes in its first two weeks since release.
Rob Grimshaw, Managing Director, FT.com, said: “To compete in today’s publishing industry, constant innovation is a key requirement and the introduction of the FT clipping service is a fantastic example of this. As FT.com continues to innovate and expand, we are delighted to see that our customer base continues to grow with it. The FT is committed to providing the highest level of reporting and insight for our readers.”
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 411,988 (ABC figures, June, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.”
