Mark Wood (pictured), CEO of Future plc, says: “The acquisition of APC and TechLife is the next stage in Future’s strategy of building a global technology content business around TechRadar, our top digital brand, and T3.com. We are delighted to bring these two high-quality technology titles into Future, adding to our strong positions in the UK and US markets, and we look forward to building on their success and their impressive audience reach to become Australia’s leading technology publisher.”
APC and TechLife will join Future’s existing Australian tech and gaming portfolio, which includes www.techradar.com.au, technology and lifestyle brand Australian T3 and www.pcgamer.com. Globally, TechRadar reaches over 17.9 million unique users a month and last year it launched in the US and Australia with localized content, creating a truly 24/7 operation. The site has seen 44% growth in Australia over the last year and is rapidly becoming a global go-to destination for opinions, exclusives and authoritative reviews of everything from mobile phones and tablets to the latest cameras and televisions, says Future.
APC and TechLife are the leading technology magazines in Australia. APC is Australia’s longest-published and most influential computer brand and the choice for ‘power users’ and IT professionals. Meanwhile TechLife is a technology magazine with a unique perspective on the latest technology and how it can enhance modern lifestyles.
Neville Daniels, COO of Future Australia, says: “APC and TechLife are incredibly strong brands in the Australian technology sector – both engage large, loyal audiences of tech-savvy, influential early adopters. Our clear ambition is to develop this portfolio across platforms, to become Australia’s leading technology publisher. TechRadar – which already has over one million Australian monthly uniques only 10 months after launch – has already exceeded our expectations, and these new additions to the portfolio will accelerate our growth plan.”
Future Australia is a division of Future plc, the international media group and leading digital business.
