According to Condé Nast: The new templates recognise the dramatic growth of Glamour’s mobile audience, and further establishes it as the go-to destination for celebrity style, beauty and fashion news online. Total brand reach for Glamour is currently over 4 million people, 25% ahead of its closest competitor.
Key editorial developments to the site include newly designed home page and channel home pages, plus a brand new, innovative News channel focusing not only on celebrity news but fashion and beauty too. In addition, the site will be introducing opinion pieces that will touch upon all current news stories affecting Glamour readers. The News channel will see contributions from Glamour magazine’s editorial team, reinforcing the collaboration across print and digital.
Furthering the ongoing investment in digital by Condé Nast, the redesign follows a year of extensive user-research and in-depth analysis of the site’s functionality and the GlamourMagazine.co.uk user journey. The reimagining of the site will deliver a more grown-up, clean and glossy package to Glamour’s sophisticated audience.
Jo Elvin, Editor of Glamour comments, “GlamourMagazine.co.uk has always been at the forefront of daily celebrity, beauty and fashion news and the new improved site will only reinforce this. As the number one bestselling glossy monthly, with the widest brand reach by far, we are determined to provide our Glamour audience with what they want in print and online.”
As with Vogue.co.uk and GQ.co.uk, GlamourMagazine.co.uk is moving towards a fully responsive and mobile optimised proposition, ensuring easy and clear usage on all screens sizes. Commercially, this responsive template offers advertisers new bespoke advertisement formats including full width responsive formats on the main home page and individual channel home pages, and in-content ads within the newly designed news article pages.
Jamie Jouning, Digital Director of Condé Nast Britain says, "The new look Glamour represents another important step in the redevelopment of the Condé Nast UK website portfolio. Utilising fully responsive editorial templates, whilst rolling out bespoke, device agnostic advertising formats, positions the Glamour brand at the very forefront of web design. And this is just the first step in an iterative process that will see enhancements and improvements to the site deployed on an ongoing basis."
Natasha McNamara, Editor of GlamourMagazine.co.uk adds, “With a fast climbing set of figures year on year we wanted to examine how to push our boundaries further, to turn our growing uniques into repeat visits and dwell time. It was the right time to look again at our editorial pillars, re-visiting how we write not just our articles, but our headlines and sells. With more newsy, reactive content across the site, I believe this is going to be a huge step, and predict a stellar year that will bring in a whole new generation of smart Glamour readers keen not only to consume the news and features we write, but to get involved in the conversation.
Glamour magazine is available digitally for the iPad and Kindle Fire, and four Glamour iPhone and android apps have been released since April 2011: Inside Glamour; Fast Beauty; Take Me To The Hairdresser; and Celebrity News. The GlamourMagazine.co.uk site currently receives 52,030,988 page impressions and 2,562,037 unique users (Google Analytics April-June 2013). Glamour currently has 188,796 Twitter followers and 123,754 Facebook followers. Continuing to lead its sector by a wide margin, the magazine posted a circulation of 428,325 in the ABC period covering July to December 2012.
