GMG announces new UK advertising senior leadership team

Following a series of successful campaigns and a new UK advertising strategy focused on digital innovation and multi-year client partnerships, the Guardian announced in December a series of senior promotions within the team.

GMG announces new UK advertising senior leadership team
(L-R): Imogen Fox, Guy Edmunds and Katie Le Ruez. Photograph: The Guardian.

Imogen Fox takes an expanded role as Director of Advertising taking responsibility for the client relationships team. She will also lead the strategy, planning and marketing teams for the UK advertising business alongside existing commercial partnerships and content responsibilities. Richard Vine is promoted to Executive Editor Guardian Labs, reporting to Fox.

Fox said, “I’m really proud of the work we have already done with our long-standing clients to solve their business challenges and I look forward to working closely with clients, along with our growing planning and strategy teams to develop the best solutions for our customers.”

Guy Edmunds steps into a new role of Director of Sales, responsible for the delivery of all media and content sales, working closely with media agencies. Edmunds has been with The Guardian since 2002, most recently as Trading Director, a role he has held since 2016.

He said, “After spending five years developing trading partnerships with our key clients I’m excited to broaden my remit to include all aspects of our agency relationships. I’m proud of the year we have just experienced with numerous commercial and editorial highlights and look forward to sharing and developing new ones with our partners into 2022.”

Katie Le Ruez expands her Director of Commercial Strategy and Operations role to cover a wider digital, data and delivery remit.

Fox, Edmunds and Le Ruez report to Chief Advertising Officer Claire Blunt.

Blunt said, “The Guardian’s advertising team has a reputation for creativity and delivering strong and impactful results for advertisers. The new top team will drive forward the Guardian’s advertising strategy which centres on advertising that speaks to brand purpose in a premium and trusted news environment.”

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