Hunt (pictured), previously Director of Marketing and Product for YouView and Director of Marketing and Communications at Freeview, brings a wealth of digital and technology marketing to the Guardian, as it continues its successful transformation into a world-leading, digital-first, global media brand, says the publisher.
Hunt reports to chief commercial officer, David Pemsel, and takes up his post with immediate effect. Hunt has responsibility for GNM’s overall marketing strategy and execution, overseeing the brand, user engagement, events and audience teams.
David Pemsel, chief commercial officer, GNM said: “We are delighted to confirm Tim as Marketing Director at Guardian News & Media. He has brilliant media industry experience, and brings a wealth of digital and technology marketing expertise that will really help us continue to drive forward our ambitious global digital growth plans.”
Tim began his career in advertising and was Managing Partner of St. Lukes, the cult creative ad agency with clients including BskyB, Eurostar and COI. He also served as Marketing Director of Sky Italia, and Marketing Director of Project Kangaroo, the internet joint venture between BBC Worldwide, ITV and Channel 4.
Hunt said: “It is a fantastically exciting time for Guardian News & Media, as it continues its rapid transformation into a truly global digital media brand. The organisation has grown from a top ten UK newspaper, to the third largest English-language newspaper website in the world and the Guardian brand is a wonderful asset which inspires admiration and respect wherever it goes. I am really looking forward to working with the team to build even more innovative, open and creative marketing ideas which will further drive audience participation and engagement."
