The new site, available to view at m.guardian.co.uk - or m.guardiannews.com in the US - has been built and designed in-house on an entirely new platform with a refreshed visual design.
Yesterday's full launch follows a successful one-month beta trial of the new responsive site via beta.guardian.co.uk.
Features on the new site include:
• Responsive design optimised for all mobile devices and small tablets
• Faster download speeds
• Easier reading experience
• Top-stories access from any page
• Auto-updating live blogs
• Near real-time football scores and improved stats zone
• Much-improved, swipe-through photo galleries
• Playable videos
• Related stories links on articles
• Most popular story links from every page
• Show/hide preferences for home page sections
• Higher impact larger photographs
A key focus of the new site is around speed and the new site offers best in class performance, says the Guardian, taking into account a user's connection speed and adapting accordingly.
The Guardian's mobile site originally launched in March 2009 and was refreshed two years ago in November 2010. The site currently attracts 12.97 million unique browsers per month and 680K average daily unique browsers (AdobeSiteCatalyst, October 2012).
Tanya Cordrey, Chief Digital Officer, Guardian News & Media, said: "As the use of mobiles and tablets continues to grow rapidly, so does the range of devices and screen sizes on which people are reading us. Our own mobile traffic has grown an incredible 63% year on year and, in line with our digital first strategy, we want to ensure our readers have the best possible experience when looking at the Guardian website on any type of small tablet or mobile.
"Smartphones and tablets are an important part of our digital growth strategy. At the start of 2011, mobile devices accounted for just over 10% of visits to core Guardian products, but less than two years later, that's now closer to 30%. And there are already times in the week when the volume of mobile traffic is greater than on desktop such as 6am and 7am in the morning Monday to Friday and on Saturday afternoons.
"Our new mobile site not only means that users will be able to reach our content faster with a refreshed design that automatically adapts to their device, but having rebuilt it from the ground up will also enable us to release new features, improvements and updates more often in response to user feedback. Our aim is to give our users the best experience and content no matter what type of device they're using, and this website is a huge step towards that goal."
