According to the publisher, Guitar Aficionado intersects all areas of the lifestyle, with the guitar as the common point. After all, the man who appreciates the sleek lines and sex appeal of a fine guitar looks for the same attributes in a luxury automobile. Similarly, the nuances of tone emanating from the living wood of a guitar are like the subtle notes of a fine wine, and the refined sensibilities required to recognise them are the same.
Think of how often the guitar has been used in tandem with fashion, spirits, travel, and watches; clearly the time has come for a magazine that combines these shared passions and curates them in a way that speaks to readers.
Guitar Aficionado is ultimately about interesting people who exhibit the requisite attributes for success: great passion and uncompromising drive. Those traits describe many of the guitar aficionados profiled, from TV chef Tom Colicchio, who demands purity in his ingredients, to Robert Foley, whose quest to grow the finest grapes has resulted in his excellent Napa wines.
As the greatest vintage guitars become rarer, love for the guitar - and for what it represents - continues to transcend generations.
The distributors, Comag, are advising retailers to display Guitar Aficionado within the Music – Practical Playing sector, alongside titles such as Guitar World, Guitarist and Total Guitar.
