As previously reported, Bauer Media terminated its contract with Media Sales Network (MSN) which currently handles regional advertising sales across its portfolio.
The change takes place on the 27th February at which time the existing sales team of MSN will join H Bauer. In a separate move, Angela Wilkinson, MD of MSN, will join Bauer Radio as Head of Agency Sales.
David Goodchild, MD of H Bauer says: “This change is a fabulous opportunity for the region creating greater insight, service and importantly a greater audience to our agencies and advertisers. Howard Foster and his team are excited at the opportunity to build on the success that they have generated over the last 3 years with the combined Insert sales operation. 2012 will be an exciting year for the whole team.
I look forward to the MSN team joining H Bauer and to continue the success they have achieved at MSN. I would also like to thank Angela Wilkinson for her support and wish her every success in her new role.”
Richard Hayes, Sales Controller of Magazines at Bauer Media says: “This move brings to an end to a long and highly successful relationship with MSN and I would like to thank them for all of their fantastic work over the years, MSN have ensured that our market leading brands have delivered innovation and engagement for our advertisers. I am pleased that the team will be transferring with the business to H Bauer with the combined portfolios creating a compelling audience for advertisers”.
