Using the study findings of more than 1,000 target users, the website has been completely re-styled with new editorial sections, interactive functions, exciting treats and a new stylish logo, says Hearst. Handbag.com has also been developed under a pioneering process involving the live testing of concepts and sneak previews for users. Feedback from users was considered as part of the final development.
Under the experienced direction of Editor Mango Saul, who was appointed to the role in February this year, handbag.com has tapped into the study findings to produce an even more innovative and consumer-friendly website.
As well as the re-design, handbag.com has spoilt its users with an indulgent Daily Treat - a simple click through where an exciting treat awaits every single user. It launches with 20% off a designer handbag from The Boutique, followed by 15% off an experience day and then 15% off Jeffrey Campbell.
Built in-house, the new site is also being developed to feature a responsive web design which will provide an optimal viewing experience for easy reading and navigation across a wide range of devices, from desktops to mobiles to tablets.
The user-friendly site will also deliver brilliantly readable features, expert tips and advice across a number of brand new channels - Food & Drink, Life (Books, Travel, Gadgets, Sex and Horoscopes), Fashion, Beauty & Hair and Celebs & Entertainment. A unique function to handbag.com will allow users to bookmark and save their favourite stories to be enjoyed later, anywhere and at anytime.
As its name suggests, handbags are a key brand pillar for handbag.com and the Handbagista channel is solely dedicated to the world of handbags, showcasing the hottest seasonal trends and featuring insightful editorial. In addition, an exclusive e-shop will allow users to securely purchase their favourite handbags.
By adding new channels and functionalities to handbag.com advertisers are now presented with a much wider range of creative opportunities to engage and interact with their target audiences across different sections of the site. New ad formats have been integrated into the site including sponsorship of the daily news feed and editorial content. There are also opportunities to run fully integrated advertising campaigns from high impact display to retail offers through the Daily Treat.
The relaunch of handbag.com is part of Hearst Magazines UK continued growth and expansion within the digital environment which this year saw the re-design of elleuk.com and the successful launch of goodhousekeepingtravel.co.uk.
Handbag.com Editor Mango Saul says, “I’m delighted to unveil the new look handbag.com and through unique and inspirational editorial content mixed with new interactive channels and daily treats, we will be spoiling our users every day. We have totally reinvented handbag.com and designed the site with our users’ needs and demands in mind. From the high street to high end, the new handbag.com speaks to fashion conscious women who want to live their lives to the full.”
Hearst Digital Strategy Director Rebecca Miskin says, “It is an exciting time for handbag.com and by launching the brand across multiple platforms we are responding to the changing ways our users are consuming their favourite content across a wide range of devices. We believe handbag.com will continue to be a hugely successful brand, as well as offering our commercial partners exciting and innovative digital solutions.”
