Adaptive streaming technology company SeenThis has announced its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following the launch of several campaigns in Japan.
SeenThis says access to its adaptive streaming technology will open the door to advertisers in the region to run more effective video-based campaigns. Historically, display advertising in Japan has been dominated by static, image-based banner ads. With SeenThis’ entrance, the market will experience an alternative with its video solution.
A Lumen attention study found that ads delivered with SeenThis technology drove 70% higher attentive seconds and reduced data waste by up to 40% compared to conventional technology, added the company.
Leading the team on the ground will be Setsuko Iijima. Setsuko comes with a wide range of experiences, most recently at Outbrain, where she was head of mid-market sales.
“After the opening of our offices in Singapore and Hong Kong, the opening of our Tokyo office is another sign of our commitment to helping advertisers run high-impact, more sustainable campaigns in the APAC region,” said Jesper Benon, CEO SeenThis. “Setsuko and her team are keen to help advertisers in Japan move beyond static image-based content to more immersive and engaging video campaigns.”
Setsuko said: “There’s a big opportunity for advertisers in Japan to up their game with SeenThis at the heart of it. We’re already having some great conversations and look forward to working with some of the country’s major advertisers.”
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