Haymarket, a global media, data and information company, says Marketing Week, Creative Review, and Festival of Marketing will sit within Haymarket’s Business Media (HBM) division, initially remaining operating as a separate business unit alongside its other marcomms brands, which include Campaign, Performance Marketing World, PRWeek and its newly launched sister title, In.Comms. The brands will continue to be led by their existing Managing Director, Claire Rance, who will report into Donna Murphy, HBM’s deputy managing director.
Speaking about the acquisition, Claire said: “We are delighted to be joining Haymarket Media Group. This acquisition represents an exciting opportunity to combine the strengths of our joint businesses across the marcomms industry. Together, I hope to enhance the offering of these heritage brands, broaden their impact, and continue delivering exceptional content and lasting value to our audiences.”
This acquisition is another milestone in Haymarket’s sustainable growth strategy, further expanding its specialist portfolio in key markets, added the publisher. It follows a series of global acquisitions that have resulted in Haymarket’s new presence in Canada (Campaign Canada) and the Netherlands (Green Solutions International), demonstrating its commitment to investing in brands that deliver information to professional audiences worldwide.
Kevin Costello, global chief executive of Haymarket Media Group, said: “I am delighted to welcome Marketing Week, Creative Review, and Festival of Marketing into our portfolio. These highly respected brands provide market-leading insights and analysis for their communities and align perfectly with our commitment to serving specialist audiences globally. Our combined skills and influence in the sector makes for a very exciting future working together.”
Donna Murphy added: "Today’s news is a testament to our ambition and our commitment to the marcomms industry. We are incredibly excited to work with Claire and the team. These brands have a strong heritage, and we look forward to building on their success and welcoming them into the Haymarket fold. Together I am confident we will create truly exciting content and game-changing events for our clients and audiences.”
Haymarket says its global presence consists of over 70 brands in the UK, US, Canada, Germany, the Netherlands, Hong Kong, Singapore and India. This acquisition reinforces the company's position in specialist media, enhancing its ability to serve marketing and creative professionals with insights, events and content.
The acquisition sees the start of a gradual integration phase for Marketing Week, Creative Review and Festival of Marketing, Haymarket concluded.
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