David (pictured), who was previously Publisher/Sales Director of Country Living and You and Your Wedding, is assuming the publishing responsibility of Prima, in addition to Country Living. Prima, edited by Maire Fahey, is the UK’s 5th largest-selling women's monthly magazine with a circulation of 280,207.
These changes are being made as Publishing Director Steven Seaton, who was previously responsible for Prima, Prima Baby & Pregnancy, Babyexpert.com, Psychologies and NetDoctor.co.uk, is joining Immediate Media as the Managing Director of its London specialist division. Steven was the editor of Runner's World when it became part of the NatMag-Rodale (Hearst Rodale) joint venture business in 2004. He was subsequently the Publishing Director of Runner’s World and Triathlete’s World as well as Zest, which is owned by Hearst Magazines UK.
Both Prima and Country Living sit within Hearst UK’s Lifestyle Group which comprises Coast, Country Living, Good Housekeeping, House Beautiful, Prima and Psychologies. Judith Secombe, Group Publishing Director, Lifestyle Group will now publish Psychologies in addition to Good Housekeeping.
Prima Baby & Pregnancy along with You & Your Wedding were sold to Immediate Media in January this year.
Group Publishing Director, Lifestyle Group, Judith Secombe says: “I’m delighted to appoint David to the role of Publisher for the Prima brand – a key title in the Lifestyle Group. Prima has retained its position of strength over the years and is still one of the top performing magazines in the UK. David’s business development experience on Country Living will be a huge asset to Prima as we continue to expand the brand and its content across new platforms. I’d also like to wish Steven the best of luck in his new role.”
David Parker says: “This is an exciting time for magazine publishers as we evolve our brands across new platforms, and I am delighted to be given the opportunity to build on and develop the success of Prima and Country Living.”
