Led by Hearst Magazines UK’s Group Revenue Director, Max Raven, the new structure will have a stronger focus on existing and developing customers, collaborative partnerships, and creative excellence. As part of the new structure, Hearst will also develop four new business areas - Tech/Telecom, Finance/Banking/Careers, Entertainment and Automotive -in addition to its core categories (Fashion, Beauty, Retail, FMCG, Food and Pharmaceutical).
Four Agency & Client Category directors will be appointed to lead the new categories, as well as a central Creative Director to oversee creative proposals to clients from idea generation through to execution, and a Business Marketing head to develop a consistent, compelling dialogue between Hearst Advertising and all partners. These new roles will sit alongside the existing 150+ strong Hearst brand and Worldwide Advertising teams already in place.
The new structure is designed to build deeper client partnerships and provide advertisers and agencies with easier access to the full range of products, platforms, content, events, audience and data available at Hearst Magazines UK.
All sales teams will report directly to Max Raven but will be closely aligned to the publishing groups with a dual line into Hearst’s Group Publishing Directors. The existing Sales Directors in the business, in addition to their current brand responsibilities, will lead their own client categories across the entire Hearst Magazines UK set of brands, ensuring that clients and advertisers have instant, easy access to all Hearst has to offer.
Hearst Advertising comprises 150+ sales staff, based in London and Manchester. Hearst’s major advertising clients include L’Oreal, P&G, LVMH, Chanel, Estee Lauder Companies, Unilever and Coty, and the company has recently developed new commercial partnerships with Blinkbox (Entertainment), Vauxhall Adam (Automotive) and Samsung (Tech/Telecom).
Anna Jones, COO, Hearst Magazines UK, says: “As our business evolves it is vital that we continue to deliver against the objectives of our clients and agency partners. By adding a series of dedicated, accountable new leaders to our business, we are building on our formidable existing sales team to offer easy access to creative, collaborative partnerships across the entire Hearst UK portfolio.”
Max Raven, Group Revenue Director, Hearst Magazines UK, says: "We have some of the best creative and commercial talent in the industry working at Hearst. This new structure will enable us to harness their skills and talent across all of our brands and business, ensuring our clients and agency partners receive the best service possible."
