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Hearst UK launches new apps

Hearst UK has announced the launch of new Women’s Health and Men’s Health apps as part of memberships that help journey to better health and fitness.

Hearst UK launches new apps
David Robinson: “Women’s Health and Men’s Health have led the way when it comes to engaging health-conscious consumers.”

Hearst UK has announced the launch of new apps from Women’s Health UK and Men’s Health UK as part of an enhanced membership offering for both brands. Through the new apps, members of the Women’s Health Collective and Men’s Health Squad will receive access to exclusive training plans and wellness advice from some of the world’s leading fitness experts.

The new Women’s Health app – part of the Women’s Health Collective membership offering – provides a wellness destination that helps women in becoming the healthiest, fittest and strongest versions of themselves. As well as the latest science-backed health news from world-leading experts and exclusive, premium, long-reads and opinion pieces written by the UK’s top writers, the app offers an ever-growing library of training plans and workout videos curated by the Women’s Health Collective panel of experts. Women’s Health says members can benefit from workouts designed by personal trainers such as former Olympian, Michelle Griffith-Robinson, and body acceptance advocate and personal trainer, Sophie Lait, plus they’ll receive exclusive behind the scenes content, podcasts and more.

The publisher says the new Men’s Health app – supported by Jan/Feb cover star and world boxing promoter, Eddie Hearn – becomes part of the Men’s Health Squad membership, and offers full access to interactive training plans, premium video, vodcasts and guided workouts, as well as exclusive long reads not found anywhere else. A handheld fitness concierge service, the Men’s Health app houses four channels, including a dedicated training section with 10 interactive, goal-based plans and more than 250 expert movement guides. Members will be able to join monthly check-ins with the expert coaching team, such as the former ‘UK’s Fittest Man’ and soon-to-be Gladiator, Zack George, for further support and guidance.

Women’s Health Collective and Men’s Health Squad memberships each cost £89.99 a year and include every print and digital edition of the magazine; full access to the app; unlimited access to the latest health, fitness and nutrition news; training plans and workouts; access to world-class fitness coaches and experts; and exclusive weekly newsletters. As part of an exclusive offer for the first six months, from 20th December, each membership is available for just £9.99.

David Robinson, chief customer officer at Hearst UK, said: “Women’s Health and Men’s Health have led the way when it comes to engaging health-conscious consumers. To further drive this engagement, we’re constantly looking at different ways we can bring our brands to life with new and exciting propositions. The new apps and enhanced membership offerings will allow us to create even stronger and deeper relationships with existing and new members, whilst building more opportunities for the future with premium content that people want to pay for.”

Claire Sanderson, editor-in-chief of Women’s Health UK and Men’s Health UK, said: “We’re really excited about what’s in store for our members with the launch of both new apps. Women’s Health Collective members can benefit from an incredible array of diverse trainers, workouts and advice, whilst Men’s Health Squad members have the opportunity to take training to a new level with a personal trainer in their pocket. Our aim has always been to help men and women of all ages on their journey to better health and fitness by arming them with the tools, guidance and sense of belonging they need to stay motivated. We’re looking forward to going on that journey with Women’s Health Collective and Men’s Health Squad members.”

Through the new app, the publisher says Women’s Health Collective members can take advantage of training plans and advice from the following trainers and fitness experts:

  • Amanda Ngonyama, athlete and sports scientist
  • Sophie Lait, Body acceptance advocate and personal trainer
  • Michelle Griffith-Robinson, Olympian and Life Coach
  • India Morse, personal trainer and inclusivity advocate
  • Saima Husain, personal trainer
  • Izy George, fitness coach and personal trainer
  • Sanchia Legister, yoga instructor and founder of Yogahood LDN
  • Rosie Stockley, women's pre- and postnatal fitness specialist

Through the new Men’s Health app, the publisher outlined Men’s Health Squad members will be able to receive training plans, daily workouts and guidance form the following fitness experts:

  • Andrew Tracey, Men’s Health’s membership director
  • Zack George, leading CrossFit athlete, Gladiator Steel
  • Tom Kemp, founder of Farm Fitness
  • Gustavo Vaz Tostes, head of training at Wit Fitness
  • John Chapman and Leon Bustin, co-founders of fitness group, Lean Machines
  • Faisal Abdalla, master trainer for Nike and BXR
  • Scott Britton, CrossFit competitor and inspiration behind charity, Battle Cancer

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