Bubbl announces launch of Bubbl Lite

Mobile marketing platform Bubbl has announced the launch of a new self-serve product, Bubbl Lite, designed with the small business community in mind. This news follows a significant funding round at the ‘out of app’ marketing platform, the company says.

Bubbl says it delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI due to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

Bubbl Lite brings a new dimension to mobile app marketing efforts. It is designed to scale as a business grows its app user base and helps to generate loyalty and new potential revenue in a GDPR compliant way; driving customer engagement and great customer service experiences, added the company.

This launch brings Bubbl’s tech to a wider range of clients across sectors such as retail, entertainment and leisure, events, travel and transport.

Jo Eckersley, CEO and founder of Bubbl, explains: “Our fast-growing team is delighted to bring Bubbl Lite to business owners at a time when the market needs this more than ever. Small businesses are underserved when it comes to accessible, cost-effective mobile marketing solutions and our technology marries the largely untapped power of hyper targeted content with real world context. It connects brands and businesses with their consumers and dramatically improves engagement and mobile marketing impact. This is thanks to our location-based and privacy safe technologies designed to help businesses of all shapes and sizes to reach audiences and break boundaries with relevant content.”