As part of the festival, which runs from March 18 – 21, Hearst Magazines UK brands and senior leaders will be involved in five areas of the programme, with individual sessions focusing on corporate transformation, female industry talent, digital innovation, enhanced consumer engagement and the next Generation.
Highlights include a session at BAFTA between ELLE UK Editor-in-Chief, Lorraine Candy, and leading UK designer Matthew Williamson about the growth of his successful 16 year old brand as it enters the digital arena; to Hearst Magazines UK’s Chief Executive, Arnaud de Puyfontaine, appearing on a panel of top CEOs for the Evening Standard’s CEO Summit. Cosmopolitan will also honour female industry icons at an invitation only event at Kensington Palace during one of the highly anticipated evening special events.
Advertising Week Europe is the world’s premier gathering of marketing and communications leaders and is being held in London for the first time, with more than 15000 guests expected. Industry and pop culture giants such as Lord Sebastian Coe, WPP’s Sir Martin Sorrell, Lord David Puttnam, and dozens of CEOs are involved in events which include leadership breakfasts, roundtables, creative showcases, workshops, Curb Your Enthusiasm star Susie Essman moderating seminar on advertising and humour and a special address by "Catch Me If You Can" legend, Frank Abagnale, on privacy.
Hearst Magazines UK is one of the UK’s leading media owners. It publishes 20 magazines, including world class brands ELLE, Cosmopolitan, Harper’s Bazaar, Esquire, Good Housekeeping and Men’s Health; 20 websites including the UK’s leading showbiz, entertainment and tech website Digital Spy; 14 mobile sites and more than 150 applications and digital editions for iPad, iPhone and iPod touch, as well as the Android platform. The company’s reach extends to 1 in 3 UK women and 1 in 4 UK adults, says Hearst.
Hearst Magazines UK Chief Executive, Arnaud de Puyfontaine (pictured), says: “This week-long festival provides our business with a fantastic opportunity to engage with advertisers, partners and key business drivers who shape and influence the global industry. We are delighted to partner with Advertising Week Europe and to be taking part in this elite forum.”
Full details below about Hearst Magazines UK involvement in Advertising Week Europe:
• Hearst Magazines UK Digital Strategy Director, Rebecca Miskin, will appear on WIRED NXT MOBILE on Monday 18th March at 9am at BAFTA. Rebecca will join a panel of top executives from Facebook, Digitas, Mindshare, Spotify and Microsoft to talk about the connected life; content 2.0; devices; disruptive innovation and the way forward.
• On Tuesday 19th March at BAFTA, Hearst Magazines UK Chief Executive, Arnaud de Puyfontaine will join a panel of top CEOs from OMD, Clear Channel, Starcom Mediavest and Mojiva at the Evening Standard CEO Summit. The panel will focus on navigating forward, driving results for clients and expanding opportunities as others fight contraction.
• Cosmopolitan presents Cosmopolitan and the F Word on Tuesday 19 March at BAFTA. A panel, led by Cosmopolitan Editor, Louise Court and including Esquire Editor, Alex Bilmes and executives from Karmarama, Mediacom, Facebook and AMVBBDO, will discuss issues around modern feminism in media and advertising.
• Later that evening, Cosmopolitan will also hold an invitation only event at The Orangery at Kensington Palace to celebrate female industry, saluting industry icons and the next generation of dynamic leaders.
• On Thursday 21st March at 2pm at BAFTA, Editor-in-Chief of ELLE UK, Lorraine Candy will hold a conversation with award-winning British fashion designer Matthew Williamson about the growth of his successful 16 year old brand as it enters the digital arena with innovative new plans for future. Lorraine, has recently overseen a major restructure of the ELLE team to work across all the brand's platforms and the duo will discuss the evolution of established fashion businesses in the new age of enhanced consumer engagement.
