Heat, a celebrity and entertainment magazine, has unveiled a new campaign in collaboration with Surf.
The publisher says, launching this week, at the heart of the standout partnership is a 6-page scented gatefold.
Promoting Surf’s new Magnifi-Scent Wash laundry detergent, the creative taps into the fast-paced lifestyle of heat’s audience, highlighting its 15-minute wash cycle and the fragrance that lingers long after, added the publisher. Heat says with a nod to its audience’s love of bold scents and binge worthy reality TV, there was no better media home for the campaign.
The issue is on-sale and available to buy now.
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