Since winning the contract to design and publish the title earlier this year, Redactive says it has been revamping its mix of science, opinion and news. It aims to boost engagement with the Society’s content through creativity and visual intrigue.
Deniz Arslan, Redactive account manager, says: “Earth science is a thrilling subject to be working with and our design team is fired up with ideas on how best to communicate the Society’s goals through its magazine’s pages.”
With Redactive responsible for Geoscientist’s advertising sales as well, the relaunched publication is also set to provide a showcase for existing and new advertisers, added the company.
Founded in 1807, the Geological Society is the one of the oldest geological societies in the world and has a worldwide membership of over 12,000. Its aims are to improve knowledge and understanding of the Earth, to promote Earth science education and awareness, and to promote professional excellence and ethical standards in the work of Earth scientists, for the public good.
Amy Whitchurch, executive editor, Geoscientist Magazine says: “We were impressed by Redactive’s proactive approach, and we’re excited to embark on a new partnership with their exceptionally creative, highly motivated and passionate team.”
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