The long established title is updating its look and feel from the October 2009 issue, in a move designed to keep current readers happy while also appealing to new ones.
Heritage Commercials claims to be Britain’s brightest full-colour magazine for the classic and vintage commercial vehicle enthusiast. Not only does the magazine now have a distinctive new look, including a refresh of the masthead, it also incorporates some “fantastic” new features, which are intended to drive purchases by younger enthusiasts as well as the magazine’s traditional, loyal readership.
Extra technical features are at the core of these changes, while the new look allows such content to be covered in a much cleaner format, grabbing the interest of vehicle restorers as well as ‘armchair enthusiasts’.
Alongside a greater technical element to the magazine are features on a few newer vehicles, creating a more diverse read while preserving its much-loved rich historical content.
Distributors COMAG are advising retailers to display Heritage Commercials within the Leisure – Transport sector, alongside titles such as Vintage Road Scene, Classic Military Vehicle and Classic Van & Pick.