According to the publishers: i-D.co launches with the premiere of M.I.A.'s new video Y.A.L.A. (You Always Live Again), an original i-D commission in collaboration with KENZO and directed by Daniel Sannwald.
i-D’s new, innovative, video-driven site profiles the most captivating personalities in fashion and culture; examines the intersection of fashion and music, film and design; and debuts up-and-coming talent and emerging trends around the globe.
Visually arresting site design, original videos and a completely rethought user experience are at the heart of i-D’s redesign. Interviews, opinion pieces, personal columns and exclusive high definition shoots with fashion and artistic legends and rising icons including Jourdan Dunn, Cara Delevingne, Rick Owens, Sky Ferreira, Childish Gambino, Lily McMenamy, Christopher Shannon, Joseph Gordon-Levitt, Danny Brown and King Krule join the line up.
Throughout its 33-year history, i-D has established a unique reputation for building and nurturing a loyal family of collaborators within the fashion industry. The new i-D site is the next chapter in this approach, and as the site grows, a global audience will help to shape, and contribute to, the digital i-D.
Users can construct their own, individually curated i-D experience; tagged interest topics feed into a personalised stream on the site, whilst intelligent content nurtures discovery of talent, trends and features to become part of their own personalised archive at i-D.
Brand partners around i-D.co’s launch include Mercedes-Benz, KENZO and Nokia. As part of its launch programme of films, i-D is collaborating with Mercedes-Benz on a short documentary piece contextualising their sponsorship of fashion weeks globally.
Holly Shackleton, i-D Editor, said: “i-D.co marks an exciting new chapter in i-D’s history. The site is so much more than a magazine bought to life; it’s the go-to destination for a global community of fashion fans who heard it here first. Here's to the next 30 years of innovation.”
i-D’s online launch is executed in collaboration with VICE Media, which acquired the publication in December 2012. VICE is utilising its worldwide network and resources to help drive i-D’s aesthetic into the global digital sphere.
Andrew Creighton, President, VICE, said: "i-D's history lies in discovering new talent and the innovation of i-D's family of contributors. i-D.co is the next chapter of finding and launching these ideas that are the instant, inspirational language of fashion and culture. I couldn't be more proud of the new i-D platform - it's the culmination of a year of efforts from an incredibly dedicated group of people."
i-D.co premieres with a number of original editorial strands and video series that will shape the future of the digital fashion experience. i-D continues to work with long-standing contributors, as well as the world’s most exciting new directorial and creative talents, strengthening the inimitable i-D style.
i-D.co’s video content features story-driven original short films, documentary series and episodic content, including:
A-Z Guides: i-D’s beloved A-Z Guides come to life in video, giving audiences a fun and informative overview of everything from favourite fashion designers to the next top models.
More Than A Model: The More Than A Model series reveals the hidden talents of models, showcasing them in a new way and offering the audience an inside look on their lives.
Video Days: Always with an angle on personal style, Video Days reveals the secret world of fashion through the eyes of its stars. i-D captures 24 hours with icons of contemporary fashion, music and culture.
Think Aloud: Through incisive interviews with fashion’s foremost authorities, Think Aloud explores the most important issues surrounding fashion, kick-starting a genuine, thoughtful conversation amongst the i-D audience.
Every piece of content on i-D.co is categorised in a slick A-Z topic stream, meaning over three decades of i-D history is at the user’s fingertips at any one time.
Reflective of the age of fast-paced digital consumption, i-D.co truly allows users to explore and build their own experience with a sense of interaction, individuality and originality.
