Immediate Media says Cath will have overall responsibility for their entire commercial team, across sales, creative & content, social, adtech, planops, commercial data and insight, and will report to Immediate Platforms CEO, Sean Cornwell.
Cath has held senior sales leadership positions for almost 20 years and has been with Immediate since its formation in 2011, most recently as commercial director of Immediate’s content studio Imagine, which she launched in 2016. Under her leadership, Imagine has established its reputation as one of the leading in-house studios in the industry, winning multiple awards, and growing revenues year-on-year.
Sean Cornwell, CEO Immediate Platforms, says: “Cath is a passionate and energetic commercial leader, with excellent strategic and creative skills, and is hugely respected both within Immediate and the wider industry. She has a proven track record of building, developing, and motivating high performing teams across both digital and print. I really looking forward to working with Cath as we look to accelerate our commercial growth across multiple channels.”
Cath Waller says: “Everyone who knows me knows how passionate I am about the Immediate business, our brands and our people. It is therefore a privilege and pleasure to be given the opportunity to lead our talented and dedicated ads team on the next stage of our exciting journey, providing innovative solutions and best in class service to our client and agency partners.”
Following Cath’s appointment as MD of advertising, the publisher added, Beth Shirazi, partnerships director, will lead the Imagine Partnerships team, working closely with Rob Hunt who takes on the role of creative partnerships director, focusing on driving creative innovation across the team. Jonathan Bown, commercial content director, will lead Immediate’s Imagine Studio, delivering all Immediate’s commercial content.
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