Following a deal with rights-owner DHX Media, Rastamouse and his crime-busting mouse reggae band, The Easy Crew, will feature in a new four-weekly title aimed at pre-school boys and girls from the age of four years upwards. The first issue will go on sale in early summer.
Reflecting the slightly ‘tongue in cheek’ humour that runs through the programme, Rastamouse magazine will also have a strong appeal to an older audience and parents. The new title is the only pre-school magazine that encourages children to investigate and solve a mystery, say the publishers. The magazine will encourage children to learn about respect, understanding and to foster self-confidence, through learning important detective skills whilst helping Rastamouse to solve a mystery.
With stories, reward charts, stickers and incentives to make a bad ‘ting good, the magazine will contain activities for children to cut out and make. The editorial will be relaxed, chilled and very positive, helping children to feel they are part of the crime-fighting, mystery-solving team.
Pauline Cooke, Pre-school Publisher at Immediate Media Co, said: “Rastamouse magazine is a very exciting addition to our pre-school magazine portfolio. It’s a really original programme, from its storylines to its look and feel. We’ve thoroughly enjoyed creating this magazine and we’re sure it will add something different to the market, that children will love.”
Angeles Blanco, Director of Licensing at DHX Media said: “Rastamouse’s unique brand of charm continues to attract new fans and partners to the property. The launch of Immediate Media Co’s standalone Rastamouse title will complement the products in the market and bring more Mouseland mysteries and an extra helping of Easy Crew entertainment and activities to fans of the country’s foremost skate-boarding musical mouse.”
Rastamouse magazine will be priced at £2.50 and will be available at all major retailers and independents around the UK this summer.
