The move follows Immediate’s move to a new group organisational structure in early 2021 and the creation of three separate Business Units – two based in London and one in Bristol – each with their own management team to allow the development of distinct strategies to maximise the growth potential in each of their markets, says the company.
Our Media incorporates Immediate’s craft, cycling, science and nature, homes and music titles, including BBC Science Focus, BBC Wildlife Magazine, BBC Countryfile, Gathered.how, BikeRadar and Cycling Plus, as well as Our Media’s Branded Content team, who produce print and digital content and consultancy services for an array of brands, charities and universities, including English Heritage, RSPB and WWF.
Based in Bristol, Our Media employs 350 people who work across a wide range of disciplines: from journalism, sales and design to video production, digital and app development as well as commercial, finance and people experts.
Our Media CEO, Andy Marshall, says: “This is a hugely exciting time for Our Media. Our new name and the move to a group structure gives us greater autonomy to focus on our own strategic priorities whilst enjoying the benefits of being part of the wider Immediate group. We have amazing people delivering amazing brands and content to our customers and our new name marks a renewed focus for us reflecting the journey we are taking together. Content remains central to our success, and we are fast building our offering digitally, through video, audio and live events, to add to our incredible print heritage. This strategic focus will also extend to our local community. Bristol is our home, and we aim to play a full part in the growth and development of this amazing city in partnership with people and organisations across the region: together we can be a real force for good.”
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