Auto Express, a UK weekly motoring media publication and website, has unveiled a major rebrand, with a new look, features and the addition of a branded car-selling service in the biggest set of changes since it was launched in 1988.
The publisher says with a new logo, colour palette and tone of voice - created and delivered in-house as part of the first significant refresh of the Auto Express brand identity in three decades - the ambition is to widen the appeal of Auto Express and deliver on its support its mission to be the absolute source for car news and reviews across both print and digital.
Combining its marketplace technology and media brands was the cornerstone of Carwow Group’s strategy when it acquired automotive publisher Autovia earlier this year - former owner of Auto Express, evo, DrivingElectric, Carbuyer and Driver Power.
As well as the benefits for consumers, car retailers and car manufacturers can take advantage of innovative, integrated advertising and e-commerce opportunities to engage with the 45 million annual unique users of the Auto Express website and more than 21,000 loyal magazine subscribers, added the publisher.
Ben Carter, Carwow Group’s chief customer and marketing officer said: “In an industry brimming with bold claims, bogus deals and buyer uncertainty, Auto Express is the absolute source for automotive news and reviews.
“In modernising the look and feel of both the website and the magazine, and offering a brand new car selling service, we’ve been careful to respect the heritage of the brand, whilst putting it in a strong position to keep leading the conversation on cars for the next 30 years and beyond.”
Carwow Group CEO, John Veichmanis, added: “With new car manufacturers, retail solutions, finance models and fuel types, the automotive industry never stops evolving - and neither do we. As a group, we’re on a mission to become the go-to destination for car changing, with us sitting at the epicentre of where content meets commerce.”
Carwow Group says its revenues grew by 56% in H1 2024, followed by a $52 million investment from Bessemer Ventures in July 2024, one of the original backers of LinkedIn – demonstrating investor confidence in its performance and strategy around using its portfolio of media, content and marketplace brands to transform automotive retail.
