Enabling users to browse the 100 award-winning products anytime, the app takes the hard work out of trying, testing and shopping the busy aisles of the beauty halls, say the publishers. InStyle’s Best Beauty Buys app is the definitive guide to must-buy products with winners selected by 151 industry experts, including celebrity stylists.
Half the winning products are available to purchase via the app from the John Lewis website. The app will also be updated with content and news each month and will inform users of Best Beauty Buys events in John Lewis stores.
Eilidh MacAskill, editor of InStyle, says: “With beauty a core pillar of our brand DNA, we are proud to showcase the best beauty products to our readers and users, and for the first time to be encouraging instant purchase. Whether it's the must-have hairdryer, fail-safe fake tan or the latest nail varnish, these are the 100 products women need for 2012.”
InStyle and John Lewis will promote the app on their websites, newsletters and through social media, alongside advertising pages in InStyle and Look.
InStyle’s Best Beauty Buys Awards claim to be the Oscars of the beauty industry. The Awards – announced in January – were sponsored by John Lewis.
InStyle Best Beauty Buys app is available to download now.
