Financial marketers will be able to use information from the website to adopt the most commercially successful proposition to compete within the market, says Matrix Solutions.
The free online publication will be sent to Matrix’s existing and prospective Financial Intermediary database clients, and will allow them to have much greater knowledge and understanding of how to market to the adviser industry more effectively. The new website will also provide users with a snapshot of industry trends and insight into how to get the most effective results from Matrix’s Financial Intermediary database.
In addition, Adviser Connect will provide users with:
• The latest news in the financial intermediary industry;
• Product updates;
• The latest surveys, guides and reports;
• YouTube tutorials on how to get the most of the web tool;
• A city diary listing the upcoming events and expos;
• Analysis of the latest industry figures and advice on how to adjust strategies to fit with the latest trends.
Ian Beaumont, chief executive officer, at Matrix Solutions said: “Adviser Connect will help sales and marketing professionals in the financial services sector to connect with the adviser channel much more effectively. We have created the website due to the growing demand for regular, useful information about how to maximise the effectiveness of targeted marketing activities, especially in light of RDR. Adviser Connect will provide financial service marketers with a convenient place to access the latest news, content and views about current trends in the industry. As such, the web site will be of particular interest to those who are responsible for selling their products and services through the intermediary channel, and anyone looking to get the most out of our Financial Intermediary Database.”
