According to The Chelsea Magazine Company, each edition will contain exciting and informative features from the Little Darlings team of experts, with regular columns on health, education, family holidays, childcare, interiors and lifestyle.
Aimed at affluent and aspirational London mums, Little Darlings will provide guidance and inspiration for those looking to make the most of family life in the capital.
On sale in good time for Christmas, the launch issue features articles on health advice and the conundrums of childcare. The Love/Hate debate page discusses the topic of swaddling, and the reviews sections cover the hottest pushchairs and car seats in Town.
Little Darlings will have an initial circulation of 50,000 and will be available from top nurseries and pre-prep schools in the London area, as well as selected leisure and recreational facilities, boutique clothing stores and coffee shops.
Little Darlings is also available at Harrods, Selfridges, Waitrose, WHSmith and selected independent newsagents for the cover price £3.99.
