The new service will help clients bring their print and online content to life as immersive tablet and smartphone apps.
Apptitude Media was established by a team that has worked together for many years, with a portfolio that includes some of the most successful and revolutionary digital magazines in the industry, including British Journal of Photography and Popular Science UK. Other recent projects include the iPad edition of 125 Magazine and the Sundance London iPhone app.
In addition, Apptitude Media has announced that it is now the primary reseller for Mag+ in the UK, the company’s preferred app technology platform. CEO and Founder Marc Hartog says: “Having tested all the products that are available on the market, we selected Mag+ for our own award-winning titles as it is the most powerful, flexible and cost-effective platform on the market, with a very exciting roadmap for future developments.”
Gregg Hano, CEO of Mag+ adds: “From the start the UK has been a key market for Mag+. We see a massive opportunity for the Mag+ brand, our publishing and enterprise customers, and major partners like Apptitude Media. When it comes to experience and ability to exploit the platform, Apptitude Media is unsurpassed.”
Using their collective experience in digital publishing, the team at the Apptitude Studio can create compelling and immersive content for smartphones and tablets, regardless of content type, says the company. As well as providing the licensing to the Mag+ platform, they also offer assistance with every stage of the digital production process - from a 'Quick Start' initial set-up to complete design, production, technical management, marketing, and publication services.
Apptitude Media is unveiling its new services at three key industry events in April: The PPA’s Navigating the Digital Minefield; Mag+’s Appspresso app development workshop, London; and a Google and Press Gazette collaboration News on the Move.
About Apptitude Media
Apptitude Media says: “Based in the heart of London, Apptitude Media publishes award-winning magazines on tablet devices, smartphones and in print, and helps other creators of print products to make the transition to bespoke, re-imagined digital products. Apptitude Media offers a full digital contract publishing service, and has been appointed as the UK agent for the Mag+ system.”
About Apptitude Studio
Apptitude Media says: “Apptitude Studio is the creative services arm of Apptitude Media. Using the knowledge gained from creating market-leading digital versions of their own magazines, Apptitude Studio will help clients bring their print and online content to life as immersive tablet and smartphone apps. The team can assist with consultancy and training, full service publishing and interactive advertising.”
About Mag+
Mag+ says: “Mag+ is a complete digital-publishing ecosystem comprising a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. It gives users the fastest, simplest publishing platform to create content optimised for touchscreen devices, without the need for programming skills. Mag+ premiered on the first iPad in April 2010 with the award-winning Popular Science+. Publishers and creatives have now built more than 800 apps, spanning Mad Magazine, Hemispheres (United Airlines), Toyota, WebMD, Outside, Shape and The Nation.
Mag+ also offers consultancy and creative services via Mag+ Studios. And for those who wish to create bespoke apps, the Mag+ App SDK allows any developer access to the Mag+ reader engine.
From publishers to catalog marketers, design agencies and app developers, Mag+ is ideal for anyone wanting to bring beautiful, immersive content to the millions using the new generation of digital devices.”
