In addition, the business has also appointed a dedicated Advertising Director, Victoria Jacob Luck (pictured), to attract clients across its international multi-media portfolio of brands
Hearst Advertising Worldwide UK will offer advertisers and clients based in the UK direct, centralised and simplified access to an expanded and exclusive international portfolio of 335 magazines, 188 websites, radio and TV channels owned by Hearst, Lagardère Active and partners.
The power of the portfolio, which includes iconic international brands such as ELLE, Cosmopolitan, Good Housekeeping, ELLE Decoration, Esquire, Men’s Health and Harper’s Bazaar, offers clients unparalleled access to a large global audience, say the publishers.
The new Hearst Advertising Worldwide UK international team will provide in-depth international expertise from planning to implementation across all platforms, all global markets and all demographics, from standard display to integrated and bespoke creative solutions.
As Advertising Director, Victoria Jacob Luck, will generate and manage commercial revenues across the multi-media portfolio. Victoria has an extensive background in big budget account strategy and sales across a range of leading global and international media brands.
Victoria joins Hearst UK from ICEBERG Media FFZ in Dubai where she was responsible for sales within a highly successful international media sales company. She also previously held roles at Publicitas UK where she built and managed the digital department for the largest media representative company in the world. Victoria will be reporting into Sales Director, Hearst Advertising Worldwide UK, Jacqui Cave.
Hearst Magazines UK,Chief Executive, Arnaud de Puyfontaine says: “Hearst is a market leader with a powerful global portfolio of brands and this new international ad service will provide clients and their agencies with unparalleled access to huge international audiences through multi-platform creative solutions delivered on a global scale. The growth of our international offering was a strong focus of the integration between NatMag and Hachette last year, so this is an important milestone for our business. I would also like to take this opportunity to welcome Victoria Jacob Luck to Hearst UK. Her experience across international markets and work with major clients will be of huge value to our business.”
Hearst Magazines International,Senior Vice President/Publishing Director, Jeannette Chang says: “Hearst Advertising Worldwide gives us a unique position to oversee, design and create centralized advertising and marketing activities from around the globe. It strengthens our existing relationships with major international clients and enforces Hearst’s commitment to serving the advertising community.”
