Intermedia aims to provide market leading integrated circulation and marketing solutions and services to publishers which are tailored to the individual needs of their brands. Working in partnership with publishers, Intermedia will build effective consumer centric strategies with a very clear focus on return on investment and total audience growth.
Commenting on the launch, Kevin McCormick (pictured top) who will chair the company says, “Our objective is to remain entirely flexible in our approach to how we work with publisher clients – whether that be a specific project, or on-going circulation management – in order to achieve cost effective total audience and circulation growth.
Our thinking is not constrained by distribution channel, format or price point. We will build strategies for print and digital products, delivered through the UK and worldwide supply chains. With a very compelling offer and development strategy for the business going forward, we look forward to forming a growing portfolio of client partnerships.”
John Bardsley (pictured bottom), who becomes Managing Director of the business added, “The publishing and broader media landscape is changing quickly, and we feel extremely well placed to work with independent publishers in a cost efficient way, to help shape and deliver effective circulation marketing strategies in a partnership capacity.
We will form a natural extension of our clients businesses and will work together with best in class trading partners to deliver a range of market leading circulation and marketing services, which will include a full newsstand distribution and subscription fulfillment offer”.
For more information, contact John Bardsley on 07966 168718 or email john.bardsley@inter-media.co.uk
About Kevin McCormick
Intermedia Brand Marketing says: “Kevin has over twenty years of commercial experience within magazines, newspapers and regional media and his roles covered circulation, retail, marketing and general management both in the UK and other European markets.
He held board positions at Rodale, Marketforce, IPC and Johnston Press, was a member of PPA’s Newstrade Committee and chaired the PPA Retail Marketing Group.
As a circulation director, his credentials include growing both newsstand sales and subscriptions of specialist and mass market magazines in the UK and overseas. Most recently, Kevin has created and delivered a number of circulation training programmes for publishers in the UK and internationally.
Kevin has a passion for specialist magazine publishing and developing circulation growth strategies built around segmentation modeling.”
About John Bardsley
Intermedia Brand Marketing says: “John started his career in the newstrade over twenty years ago and has gained experience in numerous sectors of the industry, spanning wholesale sales and operational management, retail buying and circulation marketing.
Having held various senior level positions in the UK’s biggest magazine distributor, John moved to an independent magazine distributor as client services director, heading up the circulation management team responsible for a broad and diverse portfolio of specialist magazine publisher clients.
Passionate about magazines, and motivated by results, John is on top of his game when it comes to circulation sales and marketing.”
