The launch issue of Best You magazine hits electronic news stands this month aimed at anyone and everyone with an interest in self-improvement, enhancing their lifestyle, and living their life to their full potential.
With the tagline “Life Without Limits”, The Best You is the new title from The Best Group, a leading personal development and life coaching publishing and events company.
Each issue will feature the work of writers, speakers and personalities from the worlds of pop culture, business, sport and life coaching, filtered through the prism of personal development, keeping readers up-to-date with all facets of the Self Help world.
Each issue of The Best You is built around six core pillars of editorial focus:
• Feel & Look Good – Devoted to health and lifestyle stories
• Live, Love & Legacy – dealing with family and relationships
• Wealth & Riches – Focusses on money and wealth creation
• 21st Century Living – explores IT and social media
• Inner You – delves into aspects of spirituality and philosophy
• Enjoy Life – explores fun and entertainment
In a front-cover interview with Sarah Storey, the athlete and gold medal-winning Paralympian talks about how she achieved her success at the London 2012 Paralympic Games. Issue one of The Best You also features exclusive interviews with Johnson Beharry, British Army soldier who was awarded the Victoria Cross for his actions of bravery in Iraq and TV personality and astrologer Russell Grant talks about how the mixture of chance, judgement and planning that has shaped his life and career.
Other contributions come from respected authors and experts in their field: Nicky Hambleton-Jones offers advice on eternal beauty, and Paul Boross – aka The Pitch Doctor – discusses the secrets of a successful elevator pitch and parenting expert Kate Benson offers her top tips for dealing with teenagers.
The Best You is for an aspirational audience that is interested in new ideas. Its readership profile is aged between 30 and 60, many of whom with a professional interest in personal development, working as counsellors, therapists and practictioners. 40% of readers are involved in business or HR.
The Best You is about the universal concepts of ideas, education and personal growth, and as well as being a welcome addition to digital news stands for the casual reader, it also makes the perfect addition to any company HR activity as a resource tool for motivation and training.
Optimised for a number of devices, articles within each issue of the The Best You are augmented with extra content features, such as downloadable videos, audio programs and eBooks that are available to the reader at the click of a button or the tap of a screen.
The first two issues of the The Best You will be available for free download. Subsequent issues will retail through online stores at £2.99/issue, with discounts for multiple issues of 3, 6 and 12 editions. The average page count of The Best You is 90 pages. The editorial team are based in London, and headed up by Bernardo Moya.
