Lineup Systems will provide integrated multi-channel ad booking and CRM solutions across all its operating companies in North America.
Lineup Systems currently provides web-based software solutions for international media organisations including Metro International, Time Out London, Time Out New York and The VICE Group. The Partnership reinforces Lineup Systems’ expansion into the North American media market.
Village Voice Media Holdings’ operating companies includes metro area weekly alternative newspapers, online properties, mobile applications, and also includes Voice Media Group that represents 50 alternative print publications and more than 100 digital publications. Reliant on multiple and diverse ad revenue streams, the company was seeking robust Ad Revenue Modelling tools, which drew them to Lineup Systems’ AdPoint solution. It will be used to manage CRM and support multi-channel bookings across print, digital, social and mobile platforms. Lineup Systems’ advertisement placement software, AdMount, will be used for fully automated ad layout creation and page planning.
Gerard Goroski, Chief Information Officer, Village Voice Media Holdings comments: “We have been impressed by the ability of Lineup Systems’ AdPoint and AdMount solutions to meet Village Voice Media Holdings’ requirements, and, most crucially, their ability to adapt to the needs of the business as the market continually evolves. Lineup Systems proved the ideal fit to provide an effective model with capacity to service our advertising business across all of our platforms including print, digital, deals and social.”
Brian King, Director of Business Systems, Village Voice Media Holdings: “We are delighted to partner with Lineup Systems to implement AdPoint and AdMount for display, classified and online advertising, accounts receivable, CRM and pagination. A real incentive for us was Lineup Systems’ integrated online environment, which connects all these applications though a centralised database, so users can access common customer data, order information and strategic reporting through a web browser to create a seamless workflow.”
Michael Mendoza, CEO, Lineup Systems comments: “Village Voice Media Holdings and its iconic range of alternative weekly titles needed a highly capable and adaptable advertising revenue management system. Our publishing industry expertise and experience in creating web based solutions for the North American market makes us an ideal match, and we’re pleased that Lineup’s AdPoint and AdMount solutions will be helping such a prominent player in the US media industry to optimize their revenue streams.”
About Lineup Systems
Lineup says: “Lineup Systems is an innovation led company, specialising in the development of digital advertising management, media solutions and services.
Lineup Systems’ products are installed across 26 countries in 19 languages, and support more than 2000 advertising users and 96 of the world’s leading publishers in achieving their goals. Over 300 print and online titles rely on Lineup Systems’ solutions for their advertising, planning, editorial, pre-press and content management needs. Clients include Metro International, Time Out London and New York, The VICE Group and Abu Dhabi Media Company.
Lineup Systems’ team is drawn from a variety of international advertising backgrounds, representative of the print, digital and broadcast channels the company supports; ensuring industry expertise is the cornerstone of the business.”
