From September, IN London will become London’s Official Luxury Lifestyle Magazine, accredited by London & Partners.
IN London has been published since 1990 each quarter and 75,000 copies are distributed in-room at more than 170 of the city’s most prestigious hotels and luxury apartments, as well as key distribution points, including luxury spas and private-members’ clubs.
The title will boast a new look from the Autumn edition and feature a range of exclusives – including high-end fashion shoots and reviews of the best shopping, culture and dining destinations in the capital.
As part of the new partnership, London & Partners will promote its brand and its luxury partners to the title’s upscale audience in a unique itinerary format, designed to motivate wealthy visitors to spend more during their stay.
Julie Chappell, Head of Consumer Marketing and Digital Channels for London & Partners said: “As the Mayor of London’s official promotional organisation, we are thrilled to be working with MVP and supporting IN London. The guide is a fantastic outlet for profiling our numerous luxury-focused partners at a time when London is receiving record-breaking numbers of visitors. The legacy of the 2012 Olympic & Paralympic Games has given leisure and business travellers an even greater appetite for the latest information on what’s happening across the capital – and our involvement in London’s Official Luxury Lifestyle Guide will ensure that the luxury market continues to be kept abreast of London’s ever-evolving offering.
“Working with London & Partners is very important for MVP,” said Mark Elliott. “The combination of London & Partners’ insight and our publishing expertise is a powerful tool to help the capital’s businesses grow their revenues through the buoyant visitor market. This new accreditation sits comfortably alongside our existing Where, London Planner and map portfolio associations, which serve very different audiences.”
