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Lumen hires new General Manager for NA and EMEA Head of Sales

Lumen Research, an attention measurement company, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA.

Lumen hires new General Manager for NA and EMEA Head of Sales
Scott Linzer (on the left) and Josh Barnett.

Scott will spearhead the expansion of Lumen's business in the United States and Canada, building a team on the ground to help advertisers optimise attention. He will promote the use of Lumen's tools for planning, buying, reporting and optimising media in order to drive profitable outcomes for both advertisers and agencies, says Lumen Research.

Most recently Senior Vice President, Business Development at Frameplay, Scott has worked at a range of leading media businesses in a career spanning two decades - including MediaMath, iCrossing, Quantcast, AKQA and Universal McCann. He also held the position of Managing Director at Havas Media Group.

Meanwhile, Josh will be concentrating on cementing Lumen's position as a leading attention technology provider in the EMEA region. He will be working with brands, agencies, publishers and ad tech providers to embed Lumen's technology within their day-to-day businesses. As attention data becomes 'business as usual' for European advertisers, Josh and his team will be responsible for making attention optimisation as easy and accessible as possible, says the company. Josh joins from Captify, where he was Head of Agency Sales; having also worked as Agency Partnership Manager at Experian, at LoopMe and Metropolis Studios.

Scott says: “I was attracted to Lumen’s market leading technology and campaign and planning interaction tools. As the leader in attention measurement, offering both advanced eye-tracking technology and campaign and planning integration tools, I know that we will be able to help clients across the US and Canada achieve great things; truly revolutionising their approach to campaigns.”

Josh says: “I am looking forward to helping our clients make informed media choices across platforms. Measuring attention has the power to reshape the way we approach campaigns, in a world in which advertisers face a poverty of attention.”

Mike Follett, Lumen’s Managing Director, adds: “We're really excited to welcome both Scott and Josh to our growing team. With a flair for client relations, combined with world class strategic thinking and in-depth understanding of the media landscape, our clients are in great hands on both sides of the pond. They are both inspiring leaders - highly collaborative, with great creativity and attention to detail, and passionate about this industry. I can’t wait to see what our growing team can achieve.”

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