Since 1984, Lürzer’s Archive has been a resource for the global advertising industry. Showcasing trailblazing brands, agencies, and creatives, Exact Editions says the magazine has earned a reputation of being a respected compendium of work in advertising.
The magazine is now available for library subscriptions through Exact Editions. The company says subscribers will be able to digitally access a modern archive of back issues, as well as new issues as they are published, via Exact Editions’ searchable digital platform.
Exact Editions says the partnership speaks to the adeptness with which Lürzer’s Archive has navigated an evolving advertising industry. The digital archive traces past trends and developments, as well as offering a platform for future innovations in the industry. With clear benefit to those studying advertising, there is inspiration and insights to be gleaned for students of art, design, writing, and creativity of all kinds, Exact Editions continued.
In conjunction with Exact Editions’ library subscription offering, individual subscribers to Lürzer’s Archive will also be able to access the digital resource through the publisher’s website. Exact Editions says this has been facilitated through its white labelling service, where access to digital archive can be streamed via URL link.
Lewis Blackwell, director of Lürzer’s Archive commented: “We’re delighted to be partnering with Exact Editions on bringing new readers and audiences to Lürzer’s Archive. The issues look fantastic hosted on the intuitive platform and I look forward to seeing their comprehensive experience targeting library subscriptions shine through.”
Daryl Rayner, managing director of Exact Editions commented: “As a catalogue of creative work of the highest quality, Lürzer’s Archive is very much at home on the Exact Editions platform. We’re excited to facilitate the digital access to the archive for the publisher’s own subscribers, and look forward to bringing in new ones through digital library subscriptions.”
Academic institutions can subscribe to Lürzer’s Archive here.
Individuals can subscribe to Lürzer’s Archive here.
You can find out more about Exact Editions in our Publishing Services Directory.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
