Jellyfish says the new offering uses its flexible web library solution, and is free to access via scratchmagazine.co.uk. Readers can enjoy instant access to the latest edition in both article and replica edition format, and search across the digital archive for back issue content.
Mobile optimised editions provide easy access on smartphones, while article deep-linking enables the sharing of content across email and social platforms. Banner inventory across the web library also provides prominent exposure for key Scratch Magazine and advertiser messaging.
Patrick Knight, Jellyfish head of product said: “The Scratch Magazine audience is mobile first, and it is essential that the digital edition reflects this need. The new offering does just that, with articles re-purposed for reading on the go, and enhanced with additional video content. The web library also provides a valuable resource of archive content which will continue to build over time.”
Laura Tarling, marketing manager at Scratch Magazine said: The new mobile-friendly version of Scratch Magazine on Jellyfish’s platform has been a huge success. Our audience love the easy-read option on their mobile devices and the ability to search and share content with ease. From an editing perspective, I love creating new engaging content from the pages we’ve sent to press and essentially offering our readers two versions of the content. We’ve embedded links, added video files and are now engaging our clients with new and innovative ways to display their brands and products.”
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