Rogers moves up to the team's lead role from Partnership Strategist, a position she has held since 2014. Before that, her experience included senior digital and creative positions at Immediate Media and BBC Worldwide. Rogers replaces Sarah Gibson, who has, in turn, stepped into the role of Head of Digital, Mail Brands UK, leading the digital direct display team and driving the growth of MailOnline.
Taylor, meanwhile, joins from a Client Planning Director role at The Guardian with a brief to proactively drive strategic partnership opportunities for clients and agencies alike. Taylor will report directly to Rogers.
Taylor’s two years at The Guardian saw her lead the agency and client sales team. Prior to that, she spent 13 years agency side at Wavv Rapp Collins, MEC and most latterly PHD. There she was a Board Business Director and instrumental in winning, among other accounts, Cadbury.
Rogers commented, "I’m really pleased Charlotte is joining us. As well as being a good example of Mail Brands’ ongoing investment in top talent, Charlotte has a superb track record of shaping winning solutions. Her experience extends across just about every sector and I’m sure she will play a lead role in the driving the proactive arm of the Partnership team.”
Taylor joins a burgeoning team that, since its inception almost a year ago, has quickly established a strong reputation for creating and delivering innovative partnership activities across Mail Brands’ portfolio of titles, Daily Mail, The Mail on Sunday, MailOnline and Metro.co.uk. Recent, impactful campaigns delivered by the 12-strong team have included Seat, Lidl, Sky and Iceland, says Mail Brands UK.
