Onetag announces five senior hires

Cookieless curation platform Onetag says it has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet.

Harry Charalambous joins Onetag as EMEA commercial director. With over 16 years’ adtech and programmatic experience with Reach Plc, Triplelift and many others, he brings to the role a wealth of expertise and a proven track record of driving growth and innovation in the industry, added the company.

Harry joins Onetag from DeepReach, where, as head of UK, he led the firm’s expansion into the UK. Onetag says his strategic insights and deep understanding of market dynamics will elevate its efforts to deliver cutting-edge solutions and unparalleled value to clients across EMEA.

Onetag also welcomes James Bennett aboard as a senior customer success manager in the UK. With an extensive background in programmatic, James brings a wealth of knowledge and experience to the team. He has a proven track record in driving demand growth and optimising campaigns, with expertise in platforms such as eBay and Gumtree.

James will focus on collaborating with brands and agencies to develop tailored advertising strategies, while leveraging his supply-side experience to optimise performance for publishers.

Habib Kamara also joins as senior customer success supply, US. Habib has proven expertise in programmatic advertising, ad technology platforms, and data analytics, through leadership roles at TargetSpot and WarnerMedia. He excels in developing programmatic strategies and managing adtech stacks. His experience encompasses leading teams, optimising ad operations, and leveraging data insights, all to drive measurable business outcomes.

As product marketing director, Keith Arrowsmith will lead Onetag’s market positioning, go-to-market strategy and voice of the customer support to ensure the company delivers best-in-class solutions. Keith brings extensive experience gained in product marketing and commercial leadership roles across a range of programmatic businesses, including Yahoo, Microsoft and Sky.

In his most recent role at Yahoo, Keith led global product marketing for Yahoo DSP publishers, driving go-to-market strategy and deal activation for these partners, added Onetag.

Joining as head of business operations and performance, Tereza Knoxova will lead major strategic projects, revenue growth initiatives and operational changes, ensuring that clear roles and responsibilities, reporting and workflows are in place to support Onetag's international expansion. She will apply her strategic knowledge of digital advertising gained over 14 years at Yahoo and News UK.

Filippo Gramigna, chief operating officer at Onetag says: “We care passionately about solving real business problems for our customers with an innovative approach that looks at semantics, attention metrics and ad clutter for each specific placement to improve quality and reduce wastage. We’re thrilled to add Harry, James, Habib, Tereza and Keith to the team as we continue our work in establishing curation as a central solution for the cookieless world.”