Mail Sport has announced the launch of Teamsheet, a new mobile-first, daily quiz game designed to test readers’ football knowledge, promising to ‘excite and infuriate football fans in equal measure.’
Coinciding with the return of the Premier League season and hosted on MailOnline, readers must name a different starting XI each day from a classic Premier League team.
Mail Sport says users are given the team's formation and the number of letters in each player's name before taking as few guesses as possible to name the whole team. Every day, all readers will be asked to name the starting XI from one memorable match in the Premier League era. Then they can pick their own team, and even filter by decade.
Mail Sport says Teamsheet is a brand-safe property and brand-new opportunity for advertisers to be involved in its editorial content, with daily promotion across website, app and social media channels.
Danny Groom, editor and publisher, MailOnline said: “With our sport content already generating millions of page views per day, MailOnline is the ideal home for this new and exclusive football game, guaranteed to engage and enrage new players every day. As the experts in keeping readers coming back for more, our addictive new quiz is likely to deliver further unprecedented dwell time amongst our football fans.”
Steven Fletcher, commercial editorial director, Mail Metro Media said: “We’re really excited to be kicking off the new season with this brand-new quiz game, exclusive to Mail Sport readers. There’s nothing else quite like it in market solely for the Premier League and there are huge opportunities to develop the game further for other categories, and for brands to get involved. As former Head of Sport on MailOnline, I know how passionate our readers are for football, and this gives them something completely different.”
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