Rich (pictured), who has been managing director of the Mail On Sunday for just over three years, replaces Claire Myerscough, insight transformation director at News International.
The new board will consist of Jane Ratcliffe (IPA), Jackie Newcombe (PPA), Simon Marquis (Chairman, NRS), Mike Ironside (Chief Executive, NRS), Bob Wootton (Director of Media & Advertising, ISBA) and Marcus Rich (NPA).
On joining the board, Marcus Rich said: “It’s an honour to be asked to join the NRS board at such an important time for the business. I’ll be sitting alongside some of the most highly respected people in the industry and I am looking forward to being part of the team that brings the much anticipated NRS PADD to fruition.”
Mike Ironside, chief executive, NRS commented: “We’re really pleased to welcome Marcus onto the team. It has never been a more exciting time for NRS. We are in a period of transition as we head towards the launch of NRS PADD this Autumn, so this is a great time for him to bring his publishing and media experience to NRS board.”
About NRS
NRS says: “NRS Ltd is a non-profit-making, commercial organisation funded by the NPA, PPA and IPA. Its primary role is to provide reliable and professional readership estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. Currently the survey publishes data for more than 300 newspapers, newspaper supplements and magazines, which together represent the large majority of the UK press advertising market.
NRS is scheduled to launch NRS PADD (Print And Digital Data), its new database combining print and online readership figures in the Autumn 2012. NRS PADD will provide the net reach of print publications and their websites, enabling publishers to access the reach and frequency of their online properties. The new database will provide the planning, buying and selling communities with a continuous single-source trading and planning currency.”
