The move means Marketforce will now be responsible for all UK and international retail sales for eleven Mark Allen publications, covering subjects ranging from farming to world music.
The team at the recently acquired agriculture magazine Farmers Weekly has successfully worked with Marketforce for many years and this success, combined with the benefits the company will see from consolidating its portfolio with a single supplier, were the reasons for the decision, said the publishers.
“Marketforce already manages the distribution of countless household names in almost every sector of the magazine market, so we were extremely pleased when we were able to reach an agreement with their team to take on our entire portfolio. With all the disruption caused by the pandemic over the last year, having access to the skills of their team will help ensure our titles find our loyal readers as they return to stores in the UK and around the world.” Luca Da Re, Marketing and Digital Strategy Director.
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