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Metro collaborates with parkrun

On its 20th anniversary, parkrun has selected Metro as the first official media partner for its UK community participation activities.

Metro collaborates with parkrun
Natasha Acquisto: “Our partnership with parkrun will see us ramping up even more feel-good, brand-safe, inclusive content.”

Metro says it will promote one of the nation’s most beloved charities to the five million readers it engages every day across all of its platforms.

Metro readers can expect to see regular parkrun-related editorial content, including a print and digital media campaign, plus social and email activity.

With 350,000 people taking part in parkrun’s volunteer-led events every weekend, the charity aims to encourage more people and brands to support the people who have the most to gain from being active, social and outdoors in their local parks and open spaces.

Deborah Arthurs, editor-in-chief, Metro, says: “Metro and parkrun have a lot in common – we’re both free, inclusive and appeal to a diverse audience group up and down the country. We are also both renowned for using our platforms for the greater good and making a real, positive difference in our readers’ lives. My family and I have been part of the parkrun community for over a decade, so I’m particularly proud and honoured to be part of parkrun’s incredible journey.”

Kirsty Woodbridge, global head of communications, parkrun, says: “We are delighted to be partnering with Metro for parkrun’s 20th year. It’s such a special time for parkrun, as the charity celebrates its incredible social impact whilst continuing its commitment to bringing people together to be active, together, in the great outdoors. It is incredibly exciting to be working with Metro to reach even more people, particularly those that may have the most to gain from regular access to free physical activity in their local community.”

Metro says it has one the youngest and most diverse audiences of all national newsbrands, and is perfectly placed to support parkrun achieving its goals of helping Britain become a happier and healthier nation, supporting physical and mental health as well as societal cohesion.

Natasha Acquisto, head of innovation & partnerships, Metro, says: “Our partnership with parkrun will see us ramping up even more feel-good, brand-safe, inclusive content. This is a great opportunity for the right brand to come on board and be associated with two game-changing powerhouses renowned for using their platform as a force for good."

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