Adnami, an attention-first AdTech company, this month announced the expansion of its partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access a broader range of premium inventory across over 200 websites in the Baltic region, while taking advantage of Adnami’s high impact formats, added the company.
Digital Matter, an advertising network in the Baltics, offers access to publishers across Lithuania, Latvia, and Estonia, including titles such as Delfi, one of the most visited news sites in the region. Their inventory reaches over 90% of internet users across the Baltic states, offering advertisers scale and engagement opportunities. By integrating Adnami’s high impact ad formats - such as Desktop and Mobile Topscroll, Mobile Midscroll and other formats that cover a large amount of consumers’ screens - advertisers can now create immersive experiences that demand attention and deliver measurable business outcomes, Adnami continiued.
Adnami says its suite of high impact display formats is built to maximise attention with responsive creative, interactive elements, HTML5 support, and video streaming. Combined with Adnami’s proprietary attention measurement tool, Sonar, advertisers gain actionable insights into campaign performance and engagement, enabling ongoing optimisation through tools such as the Attention Report.
The two companies say they have already delivered successful campaigns for brands through their existing collaboration in several markets. The expanded partnership will enable even more advertisers to take advantage of high impact advertising in the Baltics, while supporting Digital Matter’s continued growth both locally and internationally.
Mie Borg, international partnership director at Adnami, commented: “We’re excited to announce our expanded partnership with Digital Matter. This collaboration not only strengthens our presence across the Baltic region, but also opens up new opportunities for our international clients to leverage Digital Matter’s cutting-edge network and run attention-grabbing formats that truly stand out.”
Edvin Pavlovskij, head of programmatic at Digital Matter, added: "We’re proud to join forces with Adnami to bring high impact advertising to a broader network across the Baltics. At Digital Matter, we are committed to unlocking the full potential of digital inventory, and this partnership gives our publishers and advertisers access to premium formats that drive performance and engagement. Adnami’s technology fits perfectly into our offering as we continue to deliver cutting-edge solutions and empower our clients to grow in an increasingly competitive digital environment."
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