According to Metro: Metro Play sets out to be the UK’s leading mobile gaming offering for savvy on the move urbanites aged 18 and over. It offers players real choice; with more than 200 action packed web games and 20 mobile games; shortly increasing to more than 50.
The brand places consumer experience at the heart of its proposition with a focus on bite-size, mobile-led content and ease of use in a safe, enjoyable and trusted environment. In line with Metro’s mobile first focused strategy, Metroplay.co.uk is fully responsively designed and features clear page layouts, combined with personalised navigation – with favourite games posted clearly and new game recommendations made based on past plays.
As with Metro, Metro Play sets out to entertain urbanites during their downtime – the pockets of time they have between busy periods such as breaks at work, commuting and when at home. Metro’s own research shows that usage spikes for digital and social media occur on weekdays at 11am, 3pm and 8pm. Metro Play builds on Metro’s success here, acting as the perfect bridge between busy and quieter moments making it an essential pocket companion.
Jamie Walters, Executive Director at Metro Play, said: “We have seen huge success with games offered via Metro’s award-winning Tablet Edition. We know that Metro’s urbanite audience enjoy gaming as a mainstream leisure activity, using it to make the most of their most valued possession – their time. This makes Metro Play a very exciting proposition and we are proud to bring this innovative gaming destination to the marketplace.”
Linda Grant, Managing Director at Metro, said: “Metro Play helps further Metro’s consumer cross-platform entertainment offering, giving consumers more reasons to engage with Metro more often, throughout the day. Built to fit into our core urbanite audience’s busy, on the move lifestyles, Metro Play is set to enhance Metro’s mobile-first strategy.”
