The release coincides with Metro’s Evening Edition now also becoming available on phone, as well as tablet.
With a new sleek design that will improve the user experience, the new and improved Metro app has been responsively designed so that every advertising campaign is delivered to all mobile, tablet and desktop devices. This means that prospective advertisers can double their audience with one simple purchase, says Metro.
Metro will also be able to transform advertisers’ print ads into HTML5 animated creative to run in the app – an advertising solution unique to Metro, says the company. This will allow them to extend their campaigns beyond more traditional press formats in one easy step – a service that Metro will provide for free.
According to the publishers, Metro will allow advertisers to instantly access both its 3.1 million print readers and 150,000 monthly digital edition users, making the process of advertising across all platforms much easier.
Martin Ashplant, Digital Director, Metro, said: “Metro is delighted to be releasing an improved version of our digital editions today, and looks forward to users enjoying the rejuvenated and sleeker design. We’re now providing a one-stop-shop for advertisers, something unique in the marketplace that no other newsbrands are doing. And following the huge success of our evening edition on tablet, it’s great to see it now become available on phone too.”
