The magazine offers agencies and the wider media industry fresh insights into what consumers want and how to stay ahead in fast evolving media markets.$0
Clout will be available to download for free during Advertising Week Europe (18-21st March) on Android smartphone, tablet, iOS devices and Kindle Fire. The app can be found at the App Store and Google Play Store.
Clout will include:
• 60 Seconds with WPP Chief Executive Sir Martin Sorrell
• ‘Meet the Smartphone generation’ feature – primarily teenagers who consider the device a vital part of their lives
• Feature examining the strength of slogans in the 21st century
• An overview of historic brand stories and where brands are heading in the future
• Behind the idea exclusives from industry thought leaders
Linda Grant, Managing Director at Metro said: “We’re proud to be a founding partner at Advertising Week Europe; an event that paves the way for the future by sharing new ideas and insights. Our digital magazine, Clout, sets out to build on this sentiment, whilst entertaining and engaging those attending, as well as our regular readers.”
Metro will be supporting Advertising Week via its own marketing channels across print, online and mobile.
